LTE Broadcast technology (LTE-B, also known as eMBMS and LTE Multicast) is enabling a broad range of different services and applications as it is introduced into wireless operator networks around the world. With the undeniable growth of streaming video consumption on mobile networks, Telstra is looking to LTE-B technology to help us continue to deliver great customer experiences. Even with the consumption of mobile video just beginning, during the 2016 Olympic Games Telstra saw consumption by our customers watching on mobile devices peaking at 25% of our total mobile traffic.
LTE-B plays a significant role in our content delivery ecosystem, and so we have already made 99% of our 4GX network LTE-B capable, with progressive activation across our footprint to be at national scale by 2018. The first of several LTE-B product offerings will launch in 2017. This strategy was underpinned by our modeling that showed implementation of LTE-B is justified by carrying as little as 1% of the network traffic by 2021.
We are proud to be a founding member of the LTE-B Alliance to help drive development of the ecosystem and to drive the increase of global device support. We are working with Ericsson and Expway to introduce dynamic triggering for unicast to broadcast switching known as Multicast Operation on Demand (MooD) as well as Service Continuity between unicast and broadcast coverage areas in our network by October 2017 to commence trials with full network enablement by early 2018, to ensure a consistent experience and efficient cost model.
And of course the use of LTE-B doesn’t stop with video. We have a Mission Critical LTE solution known as Telstra LANES® (LTE Advanced for Emergency Services) and we are working with our partners to develop 3GPP Release 13 Mission Critical Push To Talk (MC-PTT) capability to extend the reach from mission critical data to mission critical voice. We have recently made the world’s first MC-PTT call over LTE-B on our network, complementing and extending the LTE capabilities to deliver for PSAs (Public Safety Agencies) who rely on high availability communications.
Additionally we are actively looking at the role of LTE-B in Vehicle to Everything (V2x) use cases and enhancing our content delivery networks to provide content pre-positioning via LTE-B, and Media Aware Networks to further optimise the content delivery.
Group Managing Director of Networks, Telstra Operations.