The LTE-Broadcast (LTE-B) Alliance is delighted to announce Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, as the newest member of the Alliance.
The LTE-B Alliance was founded in 2016 by some of the world’s leading mobile network operators to further the evolution and deployment of LTE-B technology. Since the inception of the Alliance a broad range of members from across the network operator, broadcast and technology industries have signed up to join.
Qualcomm Technologies’ membership adds to the rich diversity of membership which also includes players such as Broadcast Sim, Enensys and Modern Cinema Group.
Mike Wright, Telstra’s Group Managing Director of Networks, explained, “The addition of Qualcomm Technologies and other partners is important for the advancement of the LTE-B ecosystem and the broad range of use cases it can be utilised for. The wireless industry has always worked together to provide scale and better solutions for customers and LTE-B is no different.
“Network operators cannot make technology decisions in isolation. For a new technology to become mainstream it needs support from across the entire industry, including device manufacturers, infrastructure providers, software and application developers, content providers and users,” said Mike.
By 2022, it is expected 75% of mobile network traffic will be video and live streaming of sport and major events will be a significant part of that. Mobile network operators will need to find new ways to manage this additional demand without compromising quality or driving increased network investment that might come from traditional unicast delivery, and partners such as Qualcomm Technologies will be crucial to achieving this.
“Qualcomm Technologies is delighted to join the efforts of leading mobile network operators to facilitate the uptake of the LTE-B ecosystem,” said Mike Finley, senior vice president and president, Qualcomm North America and Australia, Qualcomm Technologies, Inc. “LTE-B is undoubtedly the most efficient method to deliver the same content to a large number of users simultaneously, and to that end Qualcomm Technologies have enabled support for LTE-B across the portfolio of Qualcomm® Snapdragon™ Mobile Platforms. LTE-B has the potential to become a useful tool for network operators to efficiently deliver innovative and exciting user experiences.”
Matthew Stagg, EE’s Head of Mobile Video, further explained the potential benefits of LTE-B stating ”LTE-Broadcast has the potential to revolutionise the Media and Entertainment industry, and the ability to Broadcast and Multicast traffic will complement and add to the capabilities and user experience of 4G and 4G Advanced. What is especially important is that this Alliance is looking at the application across all industry sectors, such as Automotive, Emergency Communications & IoT. The pedigree of the companies in the Alliance is excellent and Qualcomm joining is a great development.”
While originally LTE-B use cases focussed on mass consumption of video such as a live sporting events in a stadium, the LTE-B Alliance now envisages a broad range of applications including delivery of mass software and application updates to devices, Mission Critical Push-to-Talk, and pre-loading of content on devices.
Together with the founding organisations and existing partners, the new members will continue to support and promote the development of the LTE-B ecosystem.
More about LTE-Broadcast Alliance
The LTE-B Alliance was founded in April 2016 by four of the world’s leading mobile network operators representing North America (Verizon), Australia (Telstra), South Korea (kt) and the UK (EE).
The group’s primary goal is to encourage global support for LTE-Broadcast services from all device makers, including the development of the technology standards and implementation.
As well as supporting peak-time customer video consumption, LTE-B also has the potential to:
- Be a vehicle for push notifications, such as over-the-air device updates, customer weather warnings, critical communications for public safety, enterprise group communication, or increasingly multimedia marketing messages
- Connect digital signage, so media agencies can dynamically change content for more personalised, targeted messages allowing users to better discover, explore, buy or use new products or services
- Become a service platform for IoT connectivity, communicating to billions of devices at the same time
- Contribute to value-added services on 5G networks, making the most of high bandwidth, low latency connectivity to multiple devices
- Support new use cases such the ability to provide connected cars with operating system, traffic and weather updates
The LTE-B Alliance represents more than 370 million mobile subscribers worldwide.
Mobile network operators, device manufacturers, and chipset makers are welcome to join and take part in the global adoption of this revolutionary technology. For information on how to join LTE-B Alliance, email LTEBalliance@team.telstra.com or visit www.lte-broadcast-alliance.com